Lessons Learnt: Common Mistakes To Avoid When Creating Your ADRT When it comes to ensuring that your medical treatment preferences are honoured in the event you’re unable to communicate them, creating an Advance Directive for Health Care (ADRT) is a crucial step. In doing so, you’re not only taking control of your own health care … Read more
Delving into the world of marketing, particularly as it pertains to bespoke software, app and web development, is an often complex, yet richly rewarding endeavour. As exemplified by the purpose-built solutions pioneered by companies such as MyADRT, the sector is marked by an intersection of innovation, strategy, and communication. Seemingly simple, the concept of marketing involves a myriad of aspects, and understanding them becomes essential when taking a product or service to the market.
Marketing Tips, a sub-section dedicated to helping organisations decode and leverage the intricate details of marketing, covers wide-ranging topics that touch on effective brand strategies, SEO dynamics, content marketing, targeted ads, social media tactics, and so much more. This section holds valuable insights incorporated into real-world anecdotes of marketing successes and failures.
Understanding the worth of digital marketing in the current landscape, where over 4.93 billion people use the internet is vitive. This number translates to approximately 59% of the global population, making it an extensive market to tap into. This reality underscores the importance of marketing and propels the need for continuous learning in an ever-evolving digital landscape.
Software, app and web development marketing hinge on the notion of selling an intangible product that can revolutionise the operations of an organisation or a company. The value proposition isn’t in the product alone but the solution it offers. This perception brings interesting marketing challenges, trends, and tactics to the forefront.
It’s noteworthy to mention that by 2020, mobile apps were projected to generate over $581.9 billion in revenue via app stores and in-app advertising. This impressive statistic illuminates the vast potential within this sector, and this potential can only be maximised with the right marketing moves.
More software companies are leaning towards SaaS (Software as a Service) models and software ecosystems, valuing customer retention and relationship-building over one-time sales. Customers have become central in marketing strategy, signaling a shift from an era of product-centric marketing.
Understanding these concepts, market trends, and data statistics helps in formulating marketing strategies that position businesses ahead of their competition. It’s a continuous learning curve, one that’s filled with compelling insights, leading-edge strategies, brilliant blunders, and noteworthy trends.
I invite you to explore the Marketing Tips section of our blog. Dive into a treasure trove of knowledge spanning from industry trends to practical tips in software, app and web development marketing. You’re also welcome to explore the main areas of our blog for more insights. If you would like to discuss anything further or seek expert consultation, you’re welcome to contact us at MyADRT.
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